An assistive app to facilitate the process of decision making in prescription management.

Project Roles: During the research phase, I co-designed cultural probes, conducted secondary research, tapped into online forums, moderated expert interviews, and semi-structured interviews. In the design phase, I created wireframes, high-fidelity prototypes, and conducted prototype testing.

Timeline: 10 weeks

Team: Sayena Majlesein and Surabhi Wadhwa

Tools: Sketch, Figma, Illustrator, and InVision

Problem Statement

Caregivers & Pharmacy

How might we improve access to insurance information and provide more awareness about available options for prescribed medication?

Opportunity Space

A Gap in Healthcare Provision

In the Fall of 2018, Premera Blue Cross, the third largest health insurance company in the state of Washington, sponsored a quarter-long project focused on the pharmacy and the responsibility of caregiving. Caregiving is often an underserved and critically important aspect of providing healthcare to those in need. In our secondary research, we found that there are about 40 million unpaid caregivers, typically, family members who take care of adults ages 65 and older.

Final Concept


We created SmartRx, a smartphone application that gives caregivers and patients, access to personal digital prescriptions and medication history. SmartRx recommends alternatives to prescribed medicine based on personal preferences and location information.


Patients can send their caregiver a request to

join the app and give them access to their

medical information. Caregivers can add their

loved ones as well.

Use case: Doctor’s prescription allows for alternatives


The app remembers your preferred pharmacy and will tell you when you can save more by buying your medication elsewhere.

Once you have placed an order for pickup, a QR code is provided and can be used to collect medicines from your pharmacy.

Use case: Pharmacies located near-patient or caregiver’s location/preferred pharmacy have a better price.


View alternatives to prescribed medication that are not covered by your insurance.

Use case: Certain medicine brands aren’t covered

by a patient’s insurance but doctor’s prescription

allows for alternatives or generic drugs.


The app remembers your preferred pharmacy and will tell you when you can save more by buying your medication elsewhere.

Once you have placed an order for pickup, a QR code is provided and can be used to collect medicines from your pharmacy.

Use case: Pharmacies located near patient or caregiver’s location/preferred pharmacy have a better price.

Competitive Analysis

Collecting Information

Through market research, we investigated two existing applications that are designed to make the process of medication management easier.

Pill Pack

This service offers medication delivery, automatic refills, access to loved one’s billing information and medication info as well as the ability to add multiple caregivers.


GoodRx provides real-time pricing services, personalized savings alerts, the ability to find drugs based on the personal condition as well as making it positive to find pharmacies by location


Incoporating Ideas & Adding Value

During our competitive analysis, we saw that a majority of pharmacy apps from large companies such as Walgreens and CVS offer services such as the ability to 'order for pickup' and personalized prescriptions. Smaller start-ups such as Pill Pack and GoodRx, we also found, provide more customizable methods for managing prescriptions. We learned a lot from this experience and integrated saw immense value in providing new services that incorporate the backing of Premera for a more integrated and cohesive service; something these services cannot provide.

Online Forums

Lots to Learn from Online Communities 

We asked family caregivers of seniors about their experiences with pharmacies on AgingCare 16 and Caregiver Action Network 17 forums and received seven responses.

“I feel like the worst daughter. Lately, as the idea sets in that she could not function alone in her home, I feel depressed and cry suddenly..”

- Forum contributor


Caregivers believe that providing efficient

information about changes in the medications

and policies by the insurance companies,

help develop a better understanding of the

medication management process


Caregivers think that the insurance company

could play a more important role in providing

easy and effective access to the medication.

Many of the caregivers that take care of their

senior loved ones with severe illnesses feel

mentally and physically drained.

Cultural Probes


We created a booklet with activities and questions designed to understand the emotions that caregivers go through.


Our goal was to get caregivers to visually think of their loved ones and how that makes them feel while answering the questions. We wanted to gain a sense of their emotional needs as caregivers.

The top three things caregivers asked for are – time for themselves, reliable medical information and a trustworthy doctor. Three out of six participants said they wished for more patience.


Developing Concepts

20 Ideas


Down Selection

We came up with 90 ideas within our team and downselected these ideas to a list of 20 ideas using various methods such as conducting various prototype evaluations, talking to stakeholders, using a decision matrix and 'Six thinking hats' activity. Our goal was to whittle these ideas down to 3 final responses.


Creating SmartRx

After going through the down selection process, we then set out to test our prototypes. For our main concept, as discussed earlier, we created mockups of a mobile application that allows patients to customize their prescription by providing alternatives to prescribed medication.

We set out to test our final concept prototype to enable us:

  • Assess the desirability of the prototyped idea 

  • Evaluate the ease of use and learnability of the three key paths and check for missing steps in the flow

  • Seek feedback from participants about areas that can be improved

Before setting off to test, we worked on outlining the final concept contained in our main prototype features.

See what is covered by your insurance. Look for alternatives if needed.

Choose an alternative that is cheaper or covered by your insurance, and then add it to your prescription.

Main Prototype Features

The app shows personalized insurance coverage information and suggests affordable medicine alternatives (and their side effects).


Allows the user to customize prescriptions and send his doctor approval requests.


Helps the user go through the prescription refill process and proactively offers reminders when any medication runs low.


Points out nearby pharmacies where the cheapest options for prescriptions are available.

To put the main prototypes to test we drafted questions and tested our prototypes with 7 participants.

Questions for Prototype Testing

Is the information provided useful?

Does the navigation make sense?

Does the product design match its purpose?

How do you think this product would fit into your life?

What would make you want to use this product frequently?




The SmartRx mood board was created to

convey the look or feel that should be synonymous to transparency, trustworthiness, reliability, simplicity, clarity.

Color Palette

The combination of the colors that have been used in SmartRX color palette tend to trigger the feeling of trust and simplicity in our target users.

 Final Concept 

High-Fi Mock-ups

After many hours of work, we were able to design all our screens and user flows. Some considerations we made to ensure that both the patient and their caregiver had the functionality needed to adequately manage the pharmacy of the patient. Please see the final list of screens below.

Visual System


With our visual design, we aimed to shape our user experience through considering the effects of photography, typography, space, layouts, and color on the usability of our product and on its aesthetic appeal.

 Next Steps 

Future Iterations

For future iterations, I would like to further explore the data flow between pharmacies that typically do not share data and investigate the availability of such insurance data in

the applications and data flow.

To build in more functionality that could be shared between the caregiver and the patient, I would like to develop features for the calendar and scheduling portion of the app to tackle medication adherence. Lastly, I would give another look at the product’s viability in the market and how addiontal feature additions might impact that.

Augustus Arthur - All Rights Reserved